environment with consumption very expensive coal energy, and they waste the time on street all over the world. Until now, the bicycle is not evaluated good without a little group of people. The transportation apportionment of bicycle was only 1.2%, in 2008. The government announced a policy that they would make the 207km bicycle line in Seoul in order to increase transportation apportionment of b
Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for
Natura’s products should be developed for
Functionality
+ reflect the company’s social
and environmental values and beliefs.
Natura stated that its reason for
Well being & being well
Well being : harmonious and pleasant relationship on has with oneself
Being well : empathetic, successful and gratifying relationship one has with nature and the whole environment
Environmental friendly
Sustainable development
Supplying high quality products
Opportunity
Making new industry
Progress of technology
Consumer satisfaction
Weakness
High prices
Low level of technology
Criticized as a display
Threatening
Opposing current mainstream people
Barrier to weak competitors
A niche market grows up major market
→
environment the company is in as well as the Key Success Factors, to then create a SWOT analysis. In a fourth part, We will talk about the strategy and the objectives of the company. We will finally analyze it on a sixth point, to see of this strategy is the most accurate and efficient for the company. Thus, We will have answered the three questions of strategic management.
Ⅰ. COCA-COLA'S CURR
환경에 대한 인식이 과거와는 많이 달라졌고 기업과 소비자 모두 새로운 마케팅전략의 필요성을 깊이 느끼고는 있으나 진정한 의미에서의 성공적인 친환경마케팅을 수행하고 있는 기업을 찾아보기 힘든 이유는 환경에 대응한 마케팅 전략이 시작된 역사가 그리 길지 않기 때문에 학문적인 이론체계도
콘크리트와 철근의 사용을 최소화하여
외피뿐 아니라 내부 구조또한 나무로 지어진
친환경 주택.
목조의 장점인 단열성,
오래될수록 강도가 높아지는 내구성과 수명,
나무의 습도 조절능력 등의 친환경적 장점,
화학물질 등으로 인한 새집증후군을 예방 가능하다.
LEED Platinum 인증을 받은 저
줄이도록 하고 있다. 따라서 이런 욕구는 갈수록 증대될 것이다. 친환경적인 제품을 만들어 내지 못한 기업은 결국 국제사회에서 도태되어 살아남을 수 없게 될 것이다.
따라서 이러한 국제적인 여론에 편승하여, 환경에 대한 소비자의 관심으로 급증케 하여 ‘그린소비자’를 탄생시켰다.
친환경 목적은 같으며 단지 화학 분야가 아닌 IT 즉 컴퓨팅 분야에서 추구하는 새로운 친환경(Green Environment) 기술이다.
가트너는 “Green IT는 환경을 파괴하지 않고 IT 기술을 활용해 자연환경 보존에 보탬이 되는 것(Encompassing environmentally sustainable IT and the use of IT to contribute to environment preservation)”이라